Cosa Nostra → Brazilian Party & Music → Branding
Cosa Nostra is a brazilian party in L.A. and the title of a very famous song by Jorge Ben Jor, a brazilian samba-rock singer.
To create the brand and the visuals for the party we brought the color, textures and shapes from the brazilian culture and Jorge Ben Jor album covers, with a colorful and geometric touch, creating this tropical future neon vibe.
Cosa Nostra means “our things” and tells about culture, roots and the main thing, the community. The symbol main concept is the mirror and negative/positive space, creating the ideia of “what I want for me, I want for my community” very present in the latino culture.
Pictures by Unsplashed → Mockups by Mr Mockup → Fonts by Pangram Pangram